Pop Secret

I became a campus ambassador for Pop Secret microwave popcorn in my last semester of college. The job was simple: give out free popcorn. Naturally, I became very popular pretty quickly. It’s not hard to sell people on taking a free bag of popcorn, but the real skill I built during this role was how to turn an accepted free sample into lasting brand loyalty. At just over 30c per bag, I would often ask people to compare the price of Pop Secret to their preferred microwave popcorn brand, since affordability is so important to us broke college students. Not to mention, it comes pre-buttered and is ready in under 2 minutes. With these talking points, I was able to grow positive associations with Pop Secret in people’s minds for the next time they buy microwave popcorn.

My other responsibility for this job was to create one video for Pop Secret for them to use on socials. The video below was taken at one of my sampling events for the brand, showing how easy it is to make and how delicious it can be.